Moore Details Bookkeeping is reporting live from Vancouver, B.C. for the Institute of Professional Bookkeepers of Canada #IPBCignite conference.

What is this conference? Its the place to be if you are a Canadian Bookkeeper looking for inspiration on how to grow your practice and embrace the cloud movement. Don’t worry if you can’t make it here. We’ll be posting lots of good stuff here on and our channels found on the side bar.

Day one focused on two keynote presentations by Ed Kless and the awesome Bryan Tritt from Intuit Canada.

Up first on Day 1 is Zen and the Art of Consulting brought to us by Ed Kless.


This session focused on Change. Here are some quick notes but check out this link to listen to it!

Change leading into the topic of irrelevance

  • Emphasis on the How? vs. What matters …which boils down to 6 things:
    • How do you do it?
    • How long will it take?
    • How much does it costs?
    • How do you get those people to change?
    • How do you measure it?
    • How have other people done it successfully?

What’s interesting about this is that these questions stem from to resistance to change. Followed by a conversation about refusing to change due to any question asked above. Its a set up. Because they don’t want to do what you are suggesting.

You need to adjust your battle plan with proper communication and approach. It’s how you present yourself and your value.


The second part of the day was attributed to Intuit’s own Bryan Tritt & Leandro Dumlao for The Firm of the Future Toolbox.


This session totally rocked!!! It was the be all and end all of what you need to do socially online.

The focus was…

How to become a #QBFirmOfTheFuture to embrace social media to find ideal client

Getting to know your client and how to target them using social media platforms. Using SEO on Google and embracing social media platforms like Facebook, Twitter, Pinterest, Google Plus and on….

Quick tip: Its important to have a call to action with in your advertising message.

This was such an epic keynote. I encourage you to listen and listen again to this recording to get all the good details. Does this stuff really work? Yes! After all you are reading this blog aren’t you?

Stay tuned for Day 2!

Here are some of my favourite pics of the day!

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Yours in apps,

Jennifer Moore Signatureintuit_fotf_badges_0816_v2_finalist_b