How #SmallBiz Can Use Social Media to Boost Sales

How Your Small Business Can Use Social Media to…

March 27, 2015 10:30 AM . In 2014, consumer shopping behavior evolved rapidly. Shopping online and through mobile devices is the new norm, and the experience has become increasingly more social with platforms such as Facebook and Twitter. These platforms, in turn, have launched new commerce capabilities like the “buy” button. These new buying habits provide small business “etailers” opportunities to immediately grow their revenues. According to Invesp, social commerce is expected to grow and will represent 5 percent of online retail revenue this year, resulting in an estimated $14 billion in sales by the end of 2015. Given those numbers, it’s no surprise that many large retailers are making significant investments in social media…Read More