Great thought leadership from Scott Cook, founder of @Intuit. Make job references count!

What Scott Cook Wished He Knew About Being a…

In this interview, Cook cuts through management speak and shares tactical advice on how to evaluate talent, think about competition, and build a company to last, as well as sharing the one thing every first-time CEO needs to know.Turning Reference Checks into Something Valuable Everyone says, “Hire ‘A’ players” but founders know the reality is that’s easier said than done. Not only is it hard to convince the best people to join your unproven company — it’s just hard figuring out if someone is outstanding. Interviews are a fundamentally broken and imperfect process. In hiring thousands, Cook has found the most reliable way to evaluate talent is through reference checks on the founders. Most use reference calls to just check…Read More


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